About Florence Center
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About Us

Welcome to the Florence Center…

The largest convention, entertainment & exhibition facility in northeast South Carolina situated on 29.75 acres of land with over 79,000 square feet of multipurpose space. This includes the 10,000-seat Arena, the 14,500 square foot Ballroom, a Jr. Ballroom, 9 meeting rooms and oversized pre-function area.

The Florence Center is the hub for live entertainment, attractions, exhibitions, social gatherings and events for the Florence and surrounding area. The venue incorporates a unique combination of quality amenities, professional planning and world-class culinary that makes every event a beautiful occasion. Whether a meeting for a few people, banquet for hundreds or conference for thousands, the Florence Center can accommodate events of all sizes and requirements. Expert event planners will guide you every step towards hosting the perfect occasion. Our renowned in-house catering, SAVOR will tailor cuisine to specific needs and surely satisfy your every taste.

Our Mission:

Deliver a unique experience that meets the diverse needs of our clients and generates economic impact for our community

Our Vision:

A world-class destination for local, regional, national and international events

Our Values:

Excellence, Teamwork, Safe Environment, Customer Service, Diversity

The Center is located at 3300 West Radio Drive, Florence, SC and conveniently situated at the junction of I-95 and I-20.

“nearly 75% of the nation’s population within a day’s drive”
-Business Images Magazine
Admin: (843) 679-9417
Fax: (843) 679-9429
Email: info@florencecenter.com
Box Office: (843) 679-4525
Ticketmaster: (800) 745-3000

The Florence Center is an ASM managed facility. ASM Global was formed from the merger of AEG Facilities and SMG in October 2019 creating a venue management powerhouse that spans five continents, 14 countries and more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibit centers, and performing arts venues. To learn more about ASM Global and the exciting new ways we can serve you, click here to visit our website.


General Manager
Rex Berman

Lisa Holmes – AGM/Director of Finance
Chiquita Dubose – Accounting Manager
Elaine Mullens-Accountant
Jan Johnson-Human Resources/Executive Assistant

Events Department
Jamey Kirby – Director of Events, Marketing & Sales
Brittany Rybak- Events Manager

Sales Department
Jamey Kirby – Director of Events, Marketing & Sales
Casey Morris-Sales Manager

Marketing Department
Jamey Kirby – Director of Events, Marketing & Sales
Lauren Revell – Marketing Manager

Operations Department
Tony Rogers – Director of Operations
Alex Cogley – Operations Manager
Brandon Dorsey- Operations Team Lead

Food & Beverage Department
Lyna Munn – Director of Food & Beverage
Tim Carter – Executive Chef
Bruce Harris – Concession Manager

Safety & Security
Jamey Kirby – Director of Security & Emergency Management

Box Office
Vanessa Carter – Box Office Manager
Claire Lynch – Box Office Assistant Manager


ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues. Follow us on Facebook, Instagram, LinkedIn and Twitter. asmglobal.com.
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